Learning lab

Place Leadership Bootcamp – Leading change for more sustainable and attractive places

Spring 2021
€890/person for two or more from same organisation (excl. VAT)
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“The most expensive thing we can do in recovery from COVID-19 is go back to business as usual.” Building and leading a truly sustainable place is a requisite for a place to successfully attract and retain people and businesses in the 2020s. But how to go about it? How to actually lead that change? Join our bootcamp and become a bona fide place leader.

A 4 week online learning journey, starting April 15th – Equips you with skills, perspective and inspiration:

  • Sharpen your skills in facilitating and managing multiple stakeholders
  • Change leadership
  • Inspiration from real-life place leaders sharing hands-on advice
  • Share experiences and co-create with colleagues from across the Nordics
  • Understand the important mega-trends that can be harnessed to make your place more attractive to talent, residents, investors and tourists

Why now?

2021 is a critical window for creating a sustainable future and leading change. The 2010s were about learnings, the 2020s are about real progress. We need action now.

Our places are the foundation of quality of life, health, happiness and economic development. 

They are, at the same time, faced by a range of challenges, such as climate change, sustainability, rapid urbanisation, segregation, uneven economic development and falling attractiveness – challenges that we need to deal with in partnership and collaboration between the public sector, companies, and community organisations.  

Who should take part?

A place leader is a person that coordinates, leads and orchestrates the work in a multiple stakeholder setting. Thus, a place leader can be an employee of a municipality, region, government agency, company, university or community organisation or a social entrepreneur.  You probably work with economic development, place or regional development, tourism, place branding or place marketing, rural development, urban planning or urban or property development, cultural development, cluster development or innovation at a municipality, regional government, town centre organisation, property developer, science park/cluster organisation or national government agency. 

Detailed programme 

Every module consists of 1,5 hour long online sessions. We will combine presentations, interactive discussions, creative co-creation and case work and guest speakers representing hands-on cases.   

Module 1 – Building the foundation

Place leadership: What is it? Why is it getting more and more important? What are the important trends to understand and harness? 

Module 2 – Getting started

Change leadership – a fundamental skill set for a place leader. Co-creation and collaboration – how to lead and manage it?  

Module 3 – Building the house

Place management and place governance – what are the best solutions for your place?  

Module 4 – Improving the house

Improving the house. Place attractiveness, sustainability and place leadership. Place leadership in the future – what’s next? 

Optional: Module 5

Work on your own challenge or opportunity with our coaching.

Fee and timing

Fee: € 1090 excl. VAT per person. € 890/person when two or more from one organisation sign up. 

The course starts 15th of April and takes place once weekly during April and May.


Do get in touch with course director Marcus Andersson.

The training is held by Place Leadership Academy. We and our sister brand Future Place Leadership specialise in creating better, more attractive and sustainable places through innovation, marketing and leadership. 


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Marcus Andersson


    Place Leadership Bootcamp – Leading change for more sustainable and attractive places

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