The last decade has witnessed intensified competition between Nordic cities and regions for investments – for new firms, capital and entrepreneurs. New places have entered the competition or professionalised their work, at the same time as the global pool of investments has been shrinking, not the least during the pandemic.
More proactive and professional promotion of incoming investments on both local and regional level will be needed in the future – and it needs to take new forms.
Business Attraction Management is a tried and tested approach to meet the challenges facing place-based investment promotion for cities and regions – at a time when innovation and entrepreneurship is high on the agenda.
The purpose of this training programme is to provide you with the necessary tools and strategies for investment promotion and business attraction – collected from real-life best practice cases to inspire you, your team and other stakeholders in your location.
The focus of the training will include topics such as:
Experience sharing and co-creation with other participants will be an important part of the training. The programme is based on the unique handbook “Business Attraction Management for Cities and Regions” (read more about the Business Attraction Management methodology below).
This is what you get:
Format: Combination of interactive presentations, guest speakers, workshops, group discussions and case assignments.
Date & time: 20 & 27 October 2021, between 09.00-12.00 CET. Individual coaching during November 2021.
Fee: € 990 excl. VAT for 1 person and € 790 when two or more persons from one organisation/partnership sign up.
Language: The training course will be held in English.
Trainers: Mats Segerström and Marcus Andersson (more info).
What’s Business Attraction Management?
The bootcamp is based on the “Business Attraction Management for Cities and Regions”-model and methodology (“BAM”), which is a holistic view of a place’s investment promotion – integrating investment promotion to the general economic development agenda of a location.
Figure: Business Attraction Management (BAM).
For more information
Get in touch with Mats Segerström, +46 702–671409
Read more about Business Attraction Management.
News and earlier projects in Business Attraction Management.
Register for the event by filling out the form below.
€ 990 excl. VAT for 1 person and € 790 when two or more persons from one organisation/partnership sign up.
Download the file by filling out the form below.