The human capital agenda is increasingly essential to economic growth for all places. Consequently, the competition for the best and the brightest is no longer only employer-led. Places across the world have entered the race in full force to position themselves as career destinations for global talent. And now they need to adapt to a post pandemic world or changes in the industry related to remote work and talent preferences. If you want to stand out as a career hub, be relevant to and reach an international audience with a strong value proposition through digital marketing campaigns, joining out bootcamp will give you the startup/scaleup kit you need!
A 5 week online learning journey, starting October 15th – Equips you with strategic understanding, skills, data and inspiration to get started on or optimize your current talent promotion activities:
“We have been doing this for more than a decade. As doers from strategy to action building the platform, creating the value proposition, conducting the geo-segmentation, channel selection, marketing outreach and nursing the leads towards job creation in Copenhagen and The Hague. Now turned advisors to places on how to plan and launch campaigns across Europe from Oslo to Emilia-Romagna. We are excited to share everything we know and the latest trends in the landscape.” Morten King-Grubert and Nicole van Haelst, Bootcamp facilitators, Future Place Leadership
Working with clients and partners all over Europe, we clearly see a unique challenge that makes leaders lie awake. They need to cater to the growth needs of certain sectors with a skills gap whilst – at the same time – fight a pandemic with relevant business support packages.There is an increasing sense of urgency to foster a strong position and promote the region as a career destination for global talents to manage the labour market gaps. Many places have been running successful digital campaigns before and we only see this trend grow exponentially.
Who should participate?
A representative from a city, municipality, region or national level invested in economic development, place marketing, place attractiveness and the human capital agenda. You may work for the public sector in a policy unit seeking input for operationalisation of a strategy, or a more hands on economic development, growth, business development arm. And we find this programme to be relevant for representatives from science parks, cluster organizations and chambers of commerce as well.
Every module consists of a 2 hour online session. We will combine presentations, interactive discussions, co-creation in breakouts, case work and guest speakers representing hands-on cases.
Session 1: Setting the scene: attributes of a success talent hub
Session 2: Collaborative talent attraction
Session 3: Campaign platform
Session 4: Campaign strategy
Session 5: Bringing it all together
Fee and timing
Fee: € 995 excl. VAT per person. € 895/person when two or more from one organisation sign up.
The course starts on 24th of September and takes place once weekly on Fridays from 9.30 am to 11.30 am for 5 consecutive weeks. One subsequent coaching session per participating organization on action plan/implementation is included.
The training is held by Place Leadership Academy. We and our sister brand Future Place Leadership specialise in creating better, more attractive and sustainable places through innovation, marketing and leadership.
See you soon!
Register for the event by filling out the form below.
Download the file by filling out the form below.