Place Leadership Academy is owned and run by Future Place Leadership AB
Place Leadership Academy is the new open innovation and event subsidiary of Future Place Leadership. The Academy's purpose is to provide a platform for cities, regions and countries to learn, develop and innovate.
Place Leadership Academy / Future Place Leadership AB
114 28 Stockholm, Sweden
Registration number: 556981-5235
VAT number: SE556981523501
Invoicing: never send a paper invoice. When paying, quote the invoice number.
Consultant and Place Strategist
Phone:+46 702 45 92 55
Klara is a place strategist, with expertise in urban development and how the built environment affects people’s quality of life.
Klara holds a Master’s degree in Sustainable Urban Planning and Design from the Royal Institute of Technology. She has previously worked in both the public sector and as a consultant for Sweco and Spacescape.
Klara’s core competencies include dialogue processes with stakeholders and residents about places, sustainability assessments, development and analysis of urban qualities and managing master planning projects. She also has experience in working with children's perspective within urban planning.
Klara has also studied UX/UI-design, which has contributed to a deeper understanding for how planning processes can ensure a good user experience for a place’s different users and target groups.
Klara is a consultant at Future Place Leadership since September 2021, working with analysis and project management connected to place development. She is also the project manager for the Nordic Place Branding Conference 2022 in Helsingborg.
Greta is a marketing and communication consultant, with expertise in social media management, digital and branding strategy and qualitative research.
She holds a Master’s degree in Marketing Management from Bocconi University, majoring in Business Communication and social media.
She’s shown a great interest in place branding and cities sustainable development, learning the best strategies to help cities become more attractive and reach a strong positioning.
She carried out a rebranding project for the city of Turin and she spent one year as a researcher for the University of Lugano, starting a project on smart cities, technological innovation and citizens collaboration practices.
She has previously worked for international realities as Kantar, Combo and Oliver James Associates, understanding marketing and communication practices across different industries: advertising, hospitality and recruitment.
Greta is marketing manager at Future Place Leadership since august 2021, supporting their business and sales operations, focusing on brand awareness building activities, developing content marketing and designing and implementing communication plans.
Senior Adviser, Destinations
Phone: +354 824 4375
Inga Hlin Palsdottir has a background as Director of Visit Iceland, the national DMO of Iceland.
She has been an integral part of branding and promotion for Iceland for over a decade and has been involved with all aspects of the tourism industry. She led successful changes for the brand Iceland as a place and destination – both in crisis and in times of growth – contributing to the fact that the tourism industry in Iceland went from being the third largest revenue generating industry to the largest one. Iceland was also transformed into a whole year-round destination in all regions of the country.
Inga brings deep understanding of tourism industry and expertise of issues such as branding and integrated marketing, stakeholder engagement, sustainability, crisis management and change leadership to Future Place Leadership and our clients. She is working with assignments focusing on destination development and marketing, crisis management, leadership, place branding and digital transformation. Learn more about our Destination Strategy Coaching service here: www.futureplaceleadership.com/new-service-destination-strategy-coaching/
Where destination leaders get a chance to get unique one-to-one advice on strategy, crisis management and leadership from Inga.
Co-founder and Chief Executive Officer
Phone:+46 708 67 36 34
Marcus has been advising countries, cities, regions and clusters on talent attraction, business attraction, place branding, internationalisation and innovation, and has led a broad range of research and consultancy projects in Northern Europe. Marcus has worked for Baltic Development Forum, the Swedish Government, and the European Commission, with communication and management in policy areas such as cluster development, innovation, entrepreneurship and security policy, as well as with marketing in different positions.
Marcus holds an MA in Political Science from Uppsala University and an MSc. in Marketing, Business and Economics from Stockholm University School of Business, and has published a range of academic papers, articles, reports and handbooks on topics such as talent attraction, business attraction, cluster development and place branding.
Director of Talent and Business Development
Phone:+45 61 30 45 26
As a professor, entrepreneur and senior director, Morten brings both a theoretical and practical background to the Academy and Learning Lab. He is an experienced keynote speaker, innovator and workshop facilitator.
Morten has been part of Faculty at the DIS - Study Abroad university since 2014. As a professor he runs leadership, diversity and entrepreneurship courses and workshops to international students at bachelor level.
As an entrepreneur Morten has taken a fintech company from 0 to 5 Million Euro in annual revenue and profitability over 3 years growing the team from 0 to 10+ people.
In place branding and talent attraction, Morten utilizes his experience from having done business development for Copenhagen Capacity - the official inward investment agency of greater Copenhagen - and leading the initial talent attraction activities of the region building up the entire effort from strategy to action.
He has since used that knowledge to help regions across Europe develop best practices and has become an outspoken influencer on talent collaboration and cross regional mobility.
Phone:+46 73 894 5403
Elise Perrault has a Master’s degree in Urban and Regional Strategies from Sciences Po. She worked in France with public authorities and municipalities on local development strategies, urban renewal programmes and social housing policy. She’s interested in gathering all the forces to make cities more sustainable, inclusive and fun and has experience working with inhabitants and civil society.
She currently works with Future Place Leadership and Stipo on building a European Placemaking Network.
Leeni is the team's research assistant and is based in Helsinki. She holds a master's degree on European Studies from Aarhus University. Her work and studies have taken her to Helsinki, Tallinn, Denmark, the rest of Europe and Greenland.
Co-founder, Chief Operating Officer
Phone:+46 70-794 90 21
Pärtel is the co-founder and COO of Future Place Leadership. He's worked with all Nordic capital as well as Singapore, Business Finland, Berlin Partner, Bizkaia:Talent, Montreal International, Scottish Enterprise, Iceland and many others.
As a management consultant focusing on the attractiveness of places, he has given strategic advice on how to attract and retain international talent, earn a reputation for being sustainable and liveable place or attract investments.
He is an entrepreneur, public speaker, workshop leader and curates the annual Nordic Place Branding Conference. Previously Pärtel worked at the European Parliament with foreign and defence affairs, regional development and public relations. He holds a Master’s degree in Management He speaks English, Finnish, Swedish, Estonian and reads Danish and Norwegian. Father of three and musician.
Elsa is the resident marketing consultant at Place Leadership Academy. She has worked many years in digital marketing for some of the biggest media agencies in the world, based in Denmark and New Zealand.
She specialises in planning and executing digital strategy across multiple markets. After several successful years of advising clients such as IBM Nordics and L'Oréal Nordics, she has leveraged her international experience and come back to her original field of interest: Place branding and talent attraction.
Elsa brings her expertise to the clients of Future Place Leadership by coaching on marketing digital transformation. She develops the overall marketing strategy to suit the particular needs of a region. She plans, executes, analyses and reports campaign performance utilising all digital tactics: Paid social, programmatically bought and direct buy ad space, SEM & SEO, plan influencer & partnership campaigns, podcasts, anything digital really. In addition, Elsa can also plan offline activities such as print, TV and outdoor.
Elsa has an MA in International Business Communication from Aarhus University, and was one of the first Youth Goodwill Ambassadors, a talent attraction programme of Copenhagen Capacity’s. She wrote her master’s thesis in Talent Attraction and Retention in Denmark.
Ave is an expert on digital nomads and talent mobility. She holds a Ph.D. in Geography from the University of Cambridge, where she researched highly- skilled migration to global cities and technopoles, focusing on talent flows to the San Francisco Bay Area (including Silicon Valley) and London. She has also carried out on (labour) migration policy research on Canada and Morocco.
Ave has extensive international migration policy research experience, focusing in particular on skilled migration policies, short-term and circular mobility and talent attraction.
Consultant, business & innovation adviser
Phone:+46 702 67 14 09
Mats Segerström is a consultant, business & innovation adviser and entrepreneur. Mats has international work experience from the ICT industry with the Ericsson group, and has been posted in Milan for the Swedish Trade Council/Business Sweden, a government trade promotion agency. He has been an investment manager in a corporate incubator, and gone on to found several start-ups and focuses on innovation and entrepreneurship, innovation systems, public-private partnerships and regional development.
Mats is a registered EU Expert/Evaluator with EASME’s 2016/SME Instrument. He is a graduate of Harvard College with a major in Psychology and Social Relations, and has a Business Administration degree from the Stockholm School of Economics. He is a founding member of Nordic Place Academy.